Get Found by Humans
and Machines.
Your buyers ask ChatGPT before they ask Google, compare you on pages you don't control, and arrive at demos 80% decided. Tech marketing in 2026 means winning answers you never see. We're built for that.
How Tech
Actually Buys.
Tech marketing changed faster than tech marketers did. Developers and buying committees now start with AI assistants, comparison sites, and communities, arriving at your site with opinions already formed. Meanwhile every category has forty funded competitors saying identical things. We market tech companies for how buying actually works now: positioning sharp enough to survive a one-line AI summary, content that answers the questions committees actually ask, presence in the AI answers themselves, and measurement that respects a twelve-touch journey.
- Cited in the AI answers your buyers actually read
- Positioning that survives a one-sentence summary
- Content for every seat on the buying committee
- Demand gen tuned to pipeline, not MQL theater
- Attribution built for twelve-touch journeys
Six Disciplines,
Tuned to the Vertical.
Every service below links to its full page. Here's how each one earns its keep in tech.
How We
Play It.
Four plays that decide who wins in tech. We run all four, on schedule.
Buyers ask assistants first. Structured content, cited sources, and entity clarity put you in the answer instead of under it.
Paid amplifies whatever positioning exists. Sharpen the category story first or pay to broadcast mush.
Your internal advocate sells you in meetings you'll never attend. Give them the comparison pages, security answers, and ROI math they need.
MQLs flatter dashboards and starve pipelines. We optimize to qualified pipeline and revenue, with incrementality checks on the big line items.
Questions,
Answered.
Tech-specific, straight answers, no fine print.
What is GEO and do we actually need it?
Generative Engine Optimization: making your company the one AI assistants cite when buyers ask for solutions like yours. If your buyers are technical, they're already asking. The brands winning those answers now are compounding an advantage that gets expensive to chase later.
Can you market to developers without making them hate us?
Yes: by respecting them. Developers reward documentation-quality content, honest comparisons, and real technical depth, and punish everything gated, fluffy, or salesy. The playbook is different and we run it natively.
Our category is crowded. How do we stand out?
Not by shouting louder: by positioning sharper. Most crowded categories are forty companies with interchangeable messaging. A defensible position, consistently expressed, beats a bigger budget saying nothing in particular.
How do you measure marketing in long B2B cycles?
With layered honesty: first-party tracking for what's visible, self-reported attribution for what isn't, and incrementality tests on major spend. Twelve-touch journeys don't fit last-click stories, and we won't pretend otherwise.
Ask ChatGPT about your category.
If you're not in the answer, that's the gap. Tell us your category and we'll show you the route in.