Foot Traffic Meets
Click Traffic.
Modern retail isn't online versus in-store; it's one customer moving between both while you try to keep up. We market the whole loop: found online, bought anywhere, brought back on purpose.
How Retail
Actually Buys.
Retail's hardest problem is that the customer stopped distinguishing between channels years before most retailers did. She finds you on her phone, checks if it's in stock nearby, buys online, returns in store, and expects you to remember her either way. We build retail marketing for that loop: e-commerce that converts, local visibility that turns searches into store visits, shopping campaigns fed by clean product data, and lifecycle programs that treat the first purchase as the beginning.
- Product visibility across search, shopping, and maps
- An online store that pulls its weight
- "In stock near you" answered before they ask
- Paid spend tied to margin, not just ROAS
- Lifecycle campaigns that compound repeat revenue
Six Disciplines,
Tuned to the Vertical.
Every service below links to its full page. Here's how each one earns its keep in retail.
How We
Play It.
Four plays that decide who wins in retail. We run all four, on schedule.
Local inventory, store pages, and e-commerce wired together, because she doesn't care which system gets credit.
Shopping campaigns run on product data. Clean feeds, rich attributes, and honest availability outperform bigger budgets on messy ones.
Blended ROAS hides losers. We tune spend by margin and product role, so growth doesn't quietly cost more than it makes.
Acquisition gets the applause; retention pays the rent. Lifecycle flows turn buyers into customers and customers into regulars.
Questions,
Answered.
Retail-specific, straight answers, no fine print.
We have stores and a website that act like separate companies. Fix?
That's the most common retail ailment and it's fixable: unified product data, local inventory visibility, store pages that rank, and measurement that follows the customer across the seam instead of stopping at it.
Google keeps pushing us into Performance Max. Should we go?
PMax can work well with strong feeds, real conversion data, and guardrails, and can quietly eat budget without them. We run it where it earns its keep and keep enough structure to know what's actually working.
How do we compete with Amazon and the big boxes?
Not on their terms. You win on curation, locality, brand, and the relationships the giants structurally can't have. Marketing's job is making those advantages visible at the exact moment of choice.
What matters more, new customers or repeat buyers?
Repeat buyers, almost always, and almost always underinvested. New customer acquisition keeps the top of the funnel alive, but lifecycle revenue is where retail margins actually live. We build both, weighted honestly.
Where does your customer journey break?
Between the search, the store, the site, and the second purchase, something's leaking. Tell us what you sell and we'll find it.