Notes From
the Work.

Strategy, SEO, and the occasional strong opinion. The things we test, read, and ship, written down so you don't have to learn them the expensive way.

Pricing

How much does a website actually cost in 2026? Real numbers, no dodging

Jul 20268 min read
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Local SEO

The franchise SEO playbook: ranking dozens of locations without cannibalizing

Jul 20269 min read
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Analytics

Attribution after cookies: measuring what moves revenue

Jul 20267 min read
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More on the way. We publish when we have something worth your scroll, not on a content calendar's orders.