When AI Answers,
It Should Say Your Name.

Generative Engine Optimization that gets your brand cited, quoted, and recommended by ChatGPT, Google AI Overviews, Perplexity, and Claude. The next era of search has started. So should you.

Launch Something → What's included →
GEO + AEO + LLM SEOSchema + entity engineeringAI-native agency
Why it matters

The Shift Is
Already Here.

AI answers aren't the future of search. They're the present tense, and the numbers are moving fast.

900M

people use ChatGPT every week

That's not early adopters, that's the market. When they ask for a recommendation, the answer should be you.

OpenAI
2.5B

people see Google AI Overviews monthly

The answer box now sits above every blue link you've ever earned. We put your brand inside it.

Google
25%

of traditional search volume shifting to AI

The forecast that raised eyebrows in 2024 arrived on schedule. Early movers are already collecting.

Gartner
527%

year-over-year growth in LLM referral traffic

AI engines don't just answer, they send buyers. It's the fastest-growing acquisition channel going.

Search Engine Land
31%

better conversion from AI referrals

Visitors arriving from AI answers show up pre-sold. Fewer clicks, better ones.

Adobe Digital Insights
38%

fewer organic clicks when an AI Overview appears

Ranking isn't the same as being read anymore. The way back in is being the answer itself.

Carnegie Mellon + ISB field study
What's included

GEO, With the
Engineering Included.

Not a dashboard subscription and a prayer. Every engagement covers the full stack of AI visibility.

01

AI Visibility Audit

Where you show up today across ChatGPT, AI Overviews, and Perplexity. And where you don't.

02

Entity + Knowledge Graph

Make your brand a thing machines know: consistent facts everywhere they look.

03

Schema + Structured Data

Machine-readable markup so engines can quote you with confidence.

04

Answer-First Content

Pages engineered to be lifted: direct answers, clear structure, quotable lines.

05

Citations + Digital PR

The third-party mentions AI engines treat as proof you're real and reputable.

06

AI Overviews Optimization

Win the box above the blue links with structure Google's AI can parse.

07

LLM Monitoring

Your share of voice tracked across engines, so you can watch it move.

08

SEO Foundation

GEO stands on SEO. Rankings still feed the machines, so we keep both strong.

Also in the toolkit
AI visibility auditsPrompt trackingShare of voiceEntity optimizationKnowledge GraphSchema markupllms.txtDigital PRBrand mentionsAI referral analyticsContent refreshesCompetitor benchmarking
How it works

How AI Engines
Decide Who to Cite.

Every AI answer is a retrieval problem. The engine gathers candidate sources, weighs their authority, and quotes what it trusts. Our job is making your brand the easiest correct answer to pick.

  • Machine-readable structure and schema
  • Clear, quotable, answer-first content
  • Consistent brand facts across the web
  • Authoritative citations and mentions
  • Fresh content engines keep returning to
How we work

From Invisible
to Cited.

Five phases, engine by engine. Visibility you can watch move.

  1. 01

    Baseline

    Prompt-by-prompt audit of where you appear across the major engines, and where competitors appear instead.

  2. 02

    Foundation

    Schema, entities, and technical structure. The machine-readable layer that makes you quotable.

  3. 03

    Content

    Answer-first pages and strategic refreshes engineered for retrieval, not just rankings.

  4. 04

    Authority

    Citations, mentions, and digital PR. The trust signals engines check before they name you.

  5. 05

    Monitor + Iterate

    Share of voice tracked monthly. We double down where you're cited and fix where you're skipped.

The engines

Every Engine Has
Its Own Taste.

One playbook doesn't fit six engines. Each one weighs sources its own way, so we tune for each on its own terms.

ChatGPT

Rewards strong entities and trusted citations. We build the brand footprint its answers draw from.

Google AI Overviews

Fed by top-ranking pages and clean schema. Classic SEO strength is the price of admission.

Gemini

Leans on Google's index and the Knowledge Graph. Consistent brand facts everywhere matter most.

Perplexity

Obsessed with citations and recency. Fresh, sourceable content earns the footnote.

Claude

Favors authoritative, well-structured sources. Clear writing wins twice here.

Microsoft Copilot

Runs on Bing's index. The search engine everyone forgot is suddenly load-bearing.

Outcomes

The Numbers
We Move.

Every build gets goals and a scoreboard before we design a pixel. These are the metrics we engineer for, and report on, after liftoff.

  • Citations in AI Overviews and chat answers
  • Brand mentions when buyers ask for recommendations
  • Accurate brand facts in AI responses
  • Measurable AI referral traffic
  • Share of voice against competitors
  • First-mover authority that compounds
FAQ

Questions,
Answered.

The things every smart buyer asks before a GEO engagement. Straight answers, no fine print.

What is AI Search Optimization?

Also called GEO or AEO: the work of making your brand visible in AI-generated answers, from Google AI Overviews to ChatGPT. Part technical, part content, part authority. All measurable.

How is it different from SEO?

GEO stands on SEO's shoulders. The same signals that rank you in Google feed the engines, but GEO adds entity building, answer-ready structure, and citation growth that classic SEO ignores.

Can you guarantee we'll show up in ChatGPT?

No. AI answers are probabilistic, and anyone promising placement is guessing. What we do is move the odds: measurably more citations, mentions, and AI referrals over time.

How do you measure AI visibility?

Prompt tracking across the major engines, share of voice against competitors, citation counts, and AI referral traffic in your analytics. Reported monthly, in plain English.

Isn't AI search killing website clicks?

It's changing them. Fewer clicks, better ones: visitors arriving from AI answers show up pre-sold. And when the answer names your brand, you win even without the click.

When should we start?

Before your competitors do. AI engines learn who the trusted answer is, and that reputation compounds. The early-mover window is open, but it won't stay open.

Did an AI write this page?

An AI helped, humans approved, and both of us think you should be easier to find. Consider this page a live demo of the workflow we sell.

Live demo

Don't Take Our Word for It.

We sell AI visibility, so consider this us eating our own cooking. Ask your favorite engine about Unravel and see what comes back.

Ask ChatGPT Ask Claude Ask Perplexity
Anything they get wrong just proves the point.

Let's make you the answer.

Tell us where you want to be cited. We'll map the route and show you the math behind it.

Launch Something →