Notes From
the Work.
Strategy, SEO, and the occasional strong opinion. The things we test, read, and ship, written down so you don't have to learn them the expensive way.
Pricing
How much does a website actually cost in 2026? Real numbers, no dodging
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Local SEOThe franchise SEO playbook: ranking dozens of locations without cannibalizing
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AnalyticsAttribution after cookies: measuring what moves revenue
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More on the way. We publish when we have something worth your scroll, not on a content calendar's orders.