Google Ads is one of the most powerful tools available for driving leads, but without clear attribution, businesses may never know which campaigns are truly delivering results. That’s where CallRail comes in. This intelligent call tracking and analytics platform helps businesses of all sizes connect the dots between their ad spend and real customer interactions.
What Is CallRail?
CallRail is a call tracking and analytics platform designed to help businesses understand where their phone leads are coming from. It provides detailed insights into call sources, caller behavior, and conversion paths. By integrating seamlessly with Google Ads, CallRail enables businesses to attribute phone calls to specific ad campaigns, keywords, and landing pages.
Why Google Ads Campaigns Need Call Tracking
Many businesses invest heavily in Google Ads but struggle to connect their campaigns with offline conversions like phone calls. Without proper attribution, it’s nearly impossible to know which ads are truly driving results.
Call Tracking Closes The Attribution Gap
CallRail bridges the gap by assigning unique phone numbers to each ad campaign or keyword group. When someone calls the number, CallRail records the source, duration, and other valuable data, giving marketers a clear view of which ads are leading to calls.
Offline Conversion Tracking For ROI Accuracy
Google Ads can import call conversion data from CallRail, allowing businesses to optimize campaigns based on actual revenue-generating interactions, not just clicks or impressions.
Benefits Of Using CallRail With Google Ads
Improve Conversion Tracking Accuracy
With CallRail, you no longer rely solely on online form submissions to measure success. Call tracking paints a fuller picture of your customer journey, especially for service-based industries where phone calls are a primary method of contact.
Optimize Campaigns Based On Real Leads
CallRail lets you filter out low-quality calls and focus on high-converting sources. This allows you to allocate budget more effectively and maximize your Google Ads ROI.
Identify Top-Performing Keywords & Ad Groups
By tying phone calls to specific keywords and ad groups, CallRail helps you refine your Google Ads strategy. You can increase bids for top performers and cut waste from underperforming assets.
Enhance Customer Experience With Call Recording
CallRail offers call recording and transcription tools that let you evaluate sales scripts, train staff, and ensure quality control. This can lead to higher conversion rates and better customer satisfaction.
Real-World Results From CallRail Users
Businesses using CallRail often see:
- 25%+ increase in lead attribution accuracy
- More efficient ad spend through better budget allocation
- Actionable insights into customer behavior and intent
Unravel helps businesses integrate CallRail with their digital campaigns to gain clarity and confidence in their marketing performance.
How To Get Started With CallRail & Google Ads
- Create a CallRail Account: Sign up and set up tracking numbers for your campaigns.
- Integrate With Google Ads: Sync CallRail to automatically import conversion data into your Google Ads account.
- Define Call Conversions: Determine what qualifies as a conversion (e.g., call duration, location, new vs. returning caller).
- Monitor and Optimize: Use the insights from CallRail to adjust bids, tweak ad copy, and refine landing pages.
Let Unravel Help You Maximize ROI
As a digital marketing agency serving clients nationwide, Unravel specializes in helping businesses implement powerful tools like CallRail to drive meaningful results. Whether you're managing a local service business or an e-commerce brand, our team can help you improve conversion tracking and make smarter marketing decisions.
Contact Unravel today to learn how CallRail can unlock the full potential of your Google Ads campaigns.
